Goodman
We designed this booth for Goodman at the SIL 2025 trade show in Barcelona, seeking to reflect its positioning as a global leader in essential infrastructure for the digital economy. The proposal explores a contemporary and elegant language, evoking modernity, freshness and sophistication in every detail. A space designed not only to communicate, but to consolidate the perception of Goodman as a visionary and global brand.
The materiality combines natural wood with perforated plates that add texture, warmth and a charming visual subtlety. The large digital display introduces a resounding technological gesture, balancing the organic with the innovative. The result is an architectural space of clean lines and friendly atmosphere, which speaks of sustainability and avant-garde without losing its welcoming and refined imprint.
The heart of the stand is the central table of irregular shape and soft, almost sculptural lines, which incorporates a natural planter as a gesture of freshness and vitality. This element seeks to create a sophisticated, organic and warm meeting point, inviting to stop and talk, generating a moment of pause and genuine connection in the midst of the fair maelstrom.
As part of Goodman’s presence at SIL 2025,
also developed a model of the Barcelona City Hub, one of its most emblematic projects in the region.
This 200 x 50 cm model was exhibited at an exclusive event attended by political authorities and key figures from the logistics and real estate sector. Its purpose was to materialize Goodman’s vision in a tangible format, conveying the scale and strategic nature of the development with a level of detail that reflects both the constructive excellence and innovative thinking of the brand.
