Carolina Herrera
On the occasion of the America’s Cup sailing season in Barcelona, Carolina Herrera brought its universe of fragrances to Barcelona Airport through an ephemeral POP-UP that connected luxury, movement and Mediterranean spirit. A space conceived to accompany the constant transit of international travelers and reinforce the brand’s presence in a strategic environment, where every detail had to convey excellence and sophistication.
The project, developed from the brand design, was inspired by the maritime world and sailing, taking as a reference the elegance, precision and harmony of sailing. The shapes, rhythms and materiality of the space evoked the imaginary of the sea and nautical competition, reinterpreted from the refined and contemporary language of Carolina Herrera.
KOA Factory’s intervention focused on the production and installation of the space, materializing the concept with a high level of technical and aesthetic exigency. The work placed special emphasis on finishes, materials and textures, carefully selected and executed to reflect the brand’s high quality standards. Each element was treated with precision, ensuring visual coherence, durability and a sensory experience aligned with Carolina Herrera’s premium positioning.
The result was an elegant and enveloping POP-UP, fully integrated in the context of the airport and in tune with the cultural moment the city was experiencing during the America’s Cup. An ephemeral space that managed to transfer the brand’s values to the physical environment, turning the traveler’s passage into a careful, sophisticated and memorable brand experience.
