BWAW
BWAW is an event dedicated to highlighting and empowering the role of women in the industry, held at the DFactory building in Barcelona’s Zona Franca. A meeting that brings together leaders of the technological, industrial and logistics sector, promoting innovation with a gender perspective and generating spaces for professional exchange, reflection and future.
The installation consisted of an ethereal and vibrant portico that marked the main entrance to the event. An architectural gesture designed to create an enveloping, light and contemporary transition, celebrating the dynamism and collective strength of women in the industry through a bold, elegant and nuanced visual language.
The design used semitransparent fabrics printed in a gradient of intense and fresh colors, generating an atmosphere of lightness and luminosity. The combination of translucent textures with integrated lighting achieved an almost floating effect, bringing a distinctive, sophisticated and memorable character to the event access experience.
