Paco Rabanne
For the launch of “Million Gold for Her”, KOA Factory was responsible for the full production of Paco Rabanne’s entire international campaign, deployed in some of Europe’s major airports. Lisbon, Paris, Prague, Barcelona, Brussels, Lyon, Zurich, Stockholm, Amsterdam and Istanbul were some of the scenarios where the fragrance came to life through exhibition corners and pop-ups designed to stand out in high-traffic environments.
The project demanded maximum precision, high quality standards and impeccable execution, ensuring that each implementation reflected the sophisticated, powerful and luminous character of the campaign. KOA Factory ensured a coherent and careful materialization in all locations, maintaining a solid and recognizable brand image despite the diversity of spaces.
The great added value of the project was the development of a modular system of exhibition structures, aligned with the creative concept of the campaign and designed to adapt to different types of furniture, shelving, tables and graphic and audiovisual supports. This modularity allowed for flexible implementation at each airport and was key to reusing the elements in different contexts, extending the life of the production and bringing a more sustainable approach to the campaign.
Thanks to this versatility, the production transcended the airport environment and was reused in subsequent actions, such as the outdoor event in Madrid during Vogue Fashion’s Night Out, where the public was able to interact with influencers and immerse themselves in the Million Gold for Her universe in an urban and experiential environment.
