Festival-Jardins-Pedralbes-Barcelona-KOA-Vueling

Festival jardins pedralbes BArcelona KOA Diseño Producción Evento Food truck Vueling Hospitality

BRIEF
Lounge area at the Pedralbes Festival
(client_McCann)

IDEA
Brand activation at the festival through a chillout space where the public can get free flights, discounts, gifts, food and drinks via the customized airstream, which simulates the experience of travelling in a Vueling plane

RESULT
A fresh environment where the public can connect with the brand in a space where they are enjoying themselves, creating the association of a moment of fun and leisure with the Vueling image

EXECUTION
Barcelona

Hospitality / Production / Experiential Event / Branding / Props / Festival

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