VUELING - A musical and tasteful route

BRIEF
Lounge area at the Pedralbes Festival
(client_McCann)

IDEA
Brand activation at the festival through a chillout space where the public can get free flights, discounts, gifts, food and drinks via the customized airstream, which simulates the experience of travelling in a Vueling plane

RESULT
A fresh environment where the public can connect with the brand in a space where they are enjoying themselves, creating the association of a moment of fun and leisure with the Vueling image

EXECUTION
Barcelona

Hospitality    /    Production    /    Experiential Event    /    Branding    /    Props    /    Festival

Previous
Next

Similar Projects