Seat-Village-White-Summer

Activacion marca Seat Tarraco Verano Festival Evento Musica

KOA, together with the Vampire’s creative team, built a semi-permanent village in the festival which was in place for a month. The structure, which was fixed into place, created a central flexible area where various products and other sensory stimuli were on display for festivalgoers. Surrounding this main structure, we installed a seating area made out of re-used materials, in line with SEAT’s commitment to protecting the environment. The SEAT village was full of activities like workshops for children, a Karaoke room inside a
NEW Tarraco car model and several cameras which allowed participants and passersby to
share the experience via social media

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