SEAT VILLAGE - A day to remember and relive all summer long

BRIEF
As SEAT brand was a corporate participant in the White Summer Festival, the firm asked us to activate its brand in the event (client_Primavera Sound)

IDEA
KOA, together with the Vampire’s creative team, built a semi-permanent village in the festival which was in place for a month. The structure, which was fixed into place, created a central flexible area where various products and other sensory stimuli were on display for festivalgoers. Surrounding this main structure, we installed a seating area made out of re-used materials, in line with SEAT’s commitment to protecting the environment. The SEAT village was full of activities like workshops for children, a Karaoke room inside a
NEW Tarraco car model and several cameras which allowed participants and passersby to
share the experience via social media

RESULT
Attendees were able to learn about the SUV range and several SEAT products in a festive
atmosphere filled with activities related to music, art and summer

EXECUTION
Pals (Girona)

Hospitality    /    Experiential Event    /    Production    /    Festival    /    Product Launch

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