MPowered Brands

BRIEF
GSMA launched a new program: “Powered Brands”. We were asked to transform nearly- wrecked rooms into high-tech environments
(client_FIRA Barcelona)

IDEA
The project was a huge challenge, since our work began with semi-abandoned rooms, which
we had to transform completely – walls, floors, ceilings Moreover, each environment had to be
personalized depending on the host brand

RESULT
A modern and flexible area where we brought together a community of marketing professionals
to educate and encourage consumer attraction within the mobile industry

EXECUTION
Barcelona

Hospitality    /    Convention    /    Production    /    Set Design    /    Product Launch    /    Design

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