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Mango experiential Californian beach house
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BRIEF
Mango was a participant in the Primavera Sound festival. The company wanted a free-access
experiential space where innovation, music and fashion could converge. The author of the
creative concept in this case was Javier Milara.

IDEA
A fresh Californian beach house in the music festival. A relaxed atmosphere was created
through the design style of a vintage recording studio. The house brought together a series of
experiential brand activations: enjoying a trip to deserted beaches using virtual reality; selecting music from space; playing arcade machines; ping-pong and having your picture taken in a photo booth.

RESULT
During the 4 days of Primavera Sound, joy, fashion and music all came together at this opening
pavilion – which received around 200,000 visitors.

EXECUTION
Barcelona

Hospitality / Production / Festival / Experiential Event / Corporate / Branding

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