BRIEF
The client wanted to achieve a dark, nature-inspired environment in which to display the “NATURA FABULARIS” perfume through shop windows
IDEA
The creation of a nature-inspired fantasy. Through in-house experimentation we created an installation of dark color tones – with blooming flora framing perfume bottles lit up by UVI lights at night, as well as a giant fictitious fragrance bottle protruding next to a golden bee
RESULT
A color-coded dark nature-based concept creating a sense of ‘retail theater’
EXECUTION
Paris – Cannes
Retail / Props / Production