The Horeca Hub
Within the framework of Alimentaria, the Horeca Hub was consolidated as a reference space for innovation, knowledge and exchange within the hotel and catering sector. A dynamic and open environment, designed to host presentations, demonstrations, and professional meetings at one of the leading international events in the sector.
The space, designed by CREARTIVA, was produced, built and installed by KOA Factory at Fira Barcelona, materializing the original concept with a technical and constructive approach oriented to functionality, durability and perceived quality. The intervention placed special emphasis on efficiency in the use of materials, opting for intelligent construction solutions that balanced optimization of resources with careful execution.
The selection of materials and attention to finishes were key to guaranteeing a solid, coherent result that was in line with the professional character of the Horeca Hub, while ensuring a contemporary and well-resolved image in a technically and logistically demanding environment.
The result was a robust, versatile and well-executed space, able to respond to the intensity of the event and to accompany the activity of the Horeca Hub as a key meeting point within Alimentaria.
