Seat Village

SEAT, as a corporate participant in the White Summer Festival, asked us to activate its presence within the event (client: Primavera Sound), generating an experience aligned with its brand values.

The idea, worked together with Vampire’s creative team, was to build a semi-permanent village within the festival, operative for a month; the structure, fixed to the space, configured a flexible central area where different products and sensory stimuli were exhibited for the attendees. Around this main facility, we designed a rest area made of reused materials, in line with SEAT’s commitment to the environment. The SEAT Village was completed with multiple activities, such as children’s workshops, a karaoke room installed inside a new Tarraco model and several cameras that allowed participants and passers-by to share the experience on social networks.

As a result, attendees were able to learn about SEAT’s SUV range and various products in a festive, dynamic and participatory atmosphere, marked by activities related to music, art and summer.