Mango House

Mango participated in the Primavera Sound festival. They wanted an open-access experiential space where innovation, music and fashion could converge. The author of the creative concept in this case was Javier Milara.

The idea was based on building a cool California beach house inside the music festival. A relaxed atmosphere was created through a design style inspired by a vintage recording studio. The house brought together a series of experiential brand activations: enjoying a trip to deserted beaches via virtual reality; selecting music from space; playing arcade machines; playing ping-pong; and having your photo taken in a photo booth.

As a result, during the 4 days of Primavera Sound, joy, fashion and music came together in this inaugural pavilion, which received about 200,000 visitors.