Acronis

Within the framework of MSP Global, one of the leading conferences in the field of cybersecurity, Acronis presented itself with a stand designed and produced by KOA Factory, which became a real focal point of the event. A space designed not only to showcase cutting-edge technological solutions, but also to convey a close, human and open to dialogue identity.

The challenge was to reflect Acronis’ dual positioning: a leading cybersecurity company and, at the same time, a brand that is approachable and accessible. To achieve this, the stand was conceived as a meeting space where technological innovation is combined with human experience.

Comfortable seating areas: designed to encourage conversation and networking in a relaxed atmosphere.
Interactive demo station: a key area to learn more about Acronis solutions and show the value of its proposal in a practical way.
Fun and sustainable interactions: dynamics created to attract visitors, generate engagement and leave a positive footprint beyond the congress.

All this was materialized in a design where materials were put at the service of the concept: textures, finishes and details that reinforced the modernity of the brand without renouncing warmth and closeness.

The result was a lively, welcoming booth, coherent with the Acronis identity, which managed to be a true reference space within MSP Global.