SIL Barcelona
For SIL Barcelona, KOA Factory was responsible for the integral design and production of all the common areas of the event, creating a transversal spatial experience that gave cohesion to the fair as a whole. Beyond the exhibition spaces, the project sought to activate areas designed to share content, generate conversation and promote the connection between professionals in the logistics sector.
The scope included the development of auditoriums and agoras for conferences, networking areas designed as dynamic meeting points, and specific scenarios for televised interviews and podcast discussions. Dedicated spaces were also designed for the exhibition of start-ups, conceived to give visibility to emerging projects within an integrated and coherent environment. Each implementation was resolved with criteria of functionality and versatility, allowing a fluid coexistence between formats and uses throughout the event.
The aesthetic proposal was articulated in a very expressive line, with direct references to the logistics universe through original materials and resources such as transport boxes, industrial mesh and constructive solutions inspired by movement and distribution. This approach brought identity and authenticity to the project, while maintaining a friendly, contemporary and accessible look & feel. The result was an innovative and fresh environment, halfway between a workspace and an experiential scenario, capable of translating the logistics imaginary into a creative and functional language, fully aligned with the character of SIL Barcelona.
