Padel World Summit
Padel World Summit brought together professionals, brands and companies to explore the present and future of this growing sport. The design of the common areas sought to convey the vibrant energy that defines paddle tennis, creating colorful and dynamic spaces that invited exchange, inspiration and connection, with a fresh, sporty approach that integrated naturally with the event’s identity.
The project organized the different activities in clearly defined areas: Innovation Speakers Area, with bleachers and a stage for talks and presentations; Startup Zone, a visibility space for new companies; Invest Forum, dedicated to networking between investors and entrepreneurs in the sector; and VIP Lounge, designed as an area for relaxation and conversation. Each space was identified by large colorful hanging spheres and graphic resources that reinforced the experience and facilitated orientation within the event.
The palette combined lime greens and turquoise with darker touches in the lounge areas, using wood in furniture details to add warmth. The bleacher-type chairs evoked the essence of sports, generating a direct link with stadiums and courts. The use of painted metal structures, plastic bleachers, signage spheres and vegetation provided freshness, character and an active, contemporary visual language.
Each design decision sought to reinforce the open and social character of the event, with atmospheres that facilitated dialogue and inspiration. The combination of sporty materials and warm textures, together with the colorful and clear signage, generated an integral experience aligned with the energy of paddle tennis as a global sport in expansion.
