212 CH – Best parties end in the kitchen!
212 CH asked us to develop a multiline animation for the T1 international airport – Barcelona
Development of a ‘call to action’ space inviting the consumer to the 212 kitchen. We set up an
olfactory experience table and a sampling jukebox, where selecting a fragrance automatically
prompted a thematically corresponding song to be played while a scented ticket to taste the VIP
Experience is offered (VIP Menu was FREE WIFI + FREE GWP). The last step of the
experience was a selfie photo camera inside the fridge!
Brand managed to attract consumers in a multi-experience space
Pop-up / Production / Retail / Digital / Experiential Event