212 CH - Best parties end in the kitchen!

BRIEF
212 CH asked us to develop a multiline animation for the T1 international airport – Barcelona
(client_PUIG)

IDEA
Development of a ‘call to action’ space inviting the consumer to the 212 kitchen. We set up an
olfactory experience table and a sampling jukebox, where selecting a fragrance automatically
prompted a thematically corresponding song to be played while a scented ticket to taste the VIP
Experience is offered (VIP Menu was FREE WIFI + FREE GWP). The last step of the
experience was a selfie photo camera inside the fridge!

RESULT
Brand managed to attract consumers in a multi-experience space

EXECUTION
Barcelona

Pop-up    /    Production    /    Retail    /    Digital    /    Experiential Event

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